In 2015 lifelong friends Brian Westergaard and Martin Kruse had an opportunity to buy the rights to the company Northern Baits. A lifelong dream for both gentlemen. They gave up their careers, then proceeded to put everything they had into making the brand what it is today. It is where it is purely from hard work and hours and hours of labour. Both very keen anglers and bringing a wealth of knowledge in their specific roles. The company is now based in Denmark where we produce and supply all our own bait, in house and fresh, then distributed all over Europe and other parts of the world.

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We source directly from the famous great mills of Denmark who supply us with some of the highest grade meals and proteins in the world. Also using top end European flavour houses, sourcing some of the highest quality ingredients ever included in bait from advanced digestion aids to feed stimulators that have never been used in the fishing industry. We claim and certainly do use some of the most advanced ingredients in bait development in the industry. We drive the brand daily aiming to bring you, the angler, very high quality bait at a very affordable price.

We’re bait manufactures and specialise in the development of bait, a company driven by anglers, 2016 was a new beginning for Northern Baits as the brand is now spreading widely on an international level, involving some top European anglers from all over the world who are now working alongside us to make Northern Baits one of the new upcoming brands of the future. Anglers are now starting to become more and more aware about the nutritional value of the bait they use, wanting to use bait that’s not only instantly attractive, its actually good for the fish to eat.

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